Development that stays close across countries
Cross-border development often adds complexity. More handovers, more stakeholders, and more room for misalignment. When production is global, even small gaps in communication can lead to delays, unclear specifications, and inconsistent quality.
Where alignment breaks down
For Supply Chain Director Bo Quist, the challenge is rarely production itself. It’s what happens when information changes hands too many times and decisions lose clarity.
“The biggest risk in cross-border development is misalignment,” he says. “And misalignment usually comes from too many handovers.”
STUDIO 9 is set up to reduce that friction. As a global design and supply partner, with a strong sourcing platform across Asia, Turkey, and Europe, the ambition is straightforward: the development process should feel consistent, no matter where production happens.
“When customers enter STUDIO 9, they shouldn’t have to worry whether it’s sourced in China or produced in Europe. The way we develop stays consistent.”
Development stays close
Consistency comes from closeness, not in terms of geography, but involvement. Designers and development teams work closely together to turn creative intent into buildable solutions early in the process. Technical specialists support this work by refining materials and construction details, and by providing drawings, engineering input, and value-optimised solutions that enable reliable execution.
“We stay involved at every step as work moves across countries,” Bo says. The aim is to keep specifications stable, decisions clear, and quality anchored - even within a global production network.
A practical safety net in an uncertain world
The value of this approach becomes especially clear in today’s volatile environment. With shifting geopolitical conditions and supply chain disruptions, many brands need to move faster and reduce risk without adding complexity.
Bo sees STUDIO 9’s global set-up as a practical safeguard. “If something changes, we can move production,” he says. “The customer doesn’t need a new process. We adjust the set-up while keeping development aligned.”
Fewer handovers. Clearer outcomes.
At STUDIO 9, development doesn’t become “someone else’s job” once production starts. The same teams stay close to decisions throughout - not by adding layers, but by staying involved where it matters.
Fewer handovers mean fewer assumptions. And fewer assumptions mean fewer surprises.
“If we keep the same people close to the same decisions, things stay stable. That’s how you protect both quality and timing.”
For customers, this translates into a smoother process. Underneath sits a disciplined development approach that carries intent all the way through: the right materials, the right construction, and the right tolerances and finishes - agreed early and followed through.
Whether it’s large builds or small touchpoints, the principle is the same: store-ready starts with development that stays connected, precise, and accountable.
