JUNIPER: SMALL DETAILS - BOLD IDEAS

Introducing our most creative collection yet

Some ideas begin with a sketch. Others begin with a colour, a texture, or a detail you cannot stop looking at.

JUNIPER is our invitation to follow that curiosity. The new STUDIO 9 collection gives creativity a place to unfold, exploring how the details of a garment can take an idea somewhere unexpected.

A name with character

The juniper berry is small, but its deep colour and distinctive scent leave an impression. In fashion, a single detail can do the same for the mood of an entire look.

That is the spirit behind JUNIPER. A trim can be more than a finishing touch. It can bring contrast, add personality, or become the detail that makes a piece memorable.

Explore a direction. Make it your own.

No two brands express themselves in quite the same way. That is why JUNIPER extends across eight series, each offering a different direction for exploring materials, effects, and detail.

The series give brands a way into the collection through a design language that feels relevant to them. From there, an idea can be adapted, combined with another, or taken in a completely new direction. JUNIPER is here to start that conversation and make room for what comes next.

Eight series to inspire different brand identities

JUNIPER is a collection of eight distinct series, each with its own theme, category and creative direction, designed to resonate with brands across different fashion categories:

NORDIC LINES / Classic Tailoring
Scandinavian minimalism meets feminine tailoring.

PREPPY PRECISION / Modern Tailoring
A playful twist on preppy classics.

URBAN EASE / Clean Denim
Effortless style with a refined urban edge.

WORN HERITAGE / Vintage Denim
Vintage-inspired denim reinterpreted.

STREET ATTITUDE / Streetwear Denim
Expressive, oversized, bold, street culture.

SOFT REBELLION / Fashion
Delicate details combined with rugged silhouettes.

EVERYDAY PERFORMANCE / Leisurewear
Fluid shapes and tactile details for modern living.

TECH TERRAIN / Tech Outerwear
Technical innovation and functional design.