ONLY STORES opens 2,000 m² Flagship with STUDIO 9 as partner

ONLY STORES has opened its largest retail space to date: a 2,000 m² multibrand flagship at LOOM Bielefeld in Germany. The store unites ONLY, ONLY & SONS and KIDS ONLY under one roof, not as separate departments but as one connected brand experience.

Delivering the physical brand elements

STUDIO 9 has contributed to the physical realisation of the store by designing, producing and delivering key branded elements — including hangers, mannequins, window design, in-store decorations and fixtures such as podiums, racks, tables, fitting rooms and cash desks.

2,000 M² of consistency and clarity

Spread across multiple floors, the flagship flows naturally between menswear, womenswear and kidswear. Each category has its own character, yet everything remains connected through a clear material language, presentation logic and intuitive navigation.
The result is a retail format that is well-resolved and retail-ready, with every square metre working for the same identity.

A new chapter for ONLY STORES

With more than 800 stores in 14 countries, ONLY STORES is one of BESTSELLER’s largest retail chains, and this 2,000 m² flagship marks an important next step in its physical retail evolution. It represents a confident investment in scale, identity and customer experience, and STUDIO 9 is proud to have been part of the journey.