Powering DPPs for &Tradition

&Tradition gives more of its designs a digital identity

At 3daysofdesign, &Tradition opened the doors to its Copenhagen showroom to present iconic and anniversary designs, while inviting visitors closer to the knowledge, materials and making behind them.

Selected pieces were equipped with Digital Product Passports powered by KEYSTONE, adding a digital layer of product knowledge to the physical showroom experience.

From pilot to broader application

The initiative began last year with a pilot Digital Product Passport for the iconic VP1 Flowerpot lamp. This year, it was expanded across a broader selection of designs presented during 3daysofdesign, including the anniversary edition of the VP1 Flowerpot, as well as the Rely, Daystak and Kape chairs.

As part of &Tradition's exhibition Traces, an exploration of design, craft, material and legacy, the passports became a natural extension of the presentation.

Information as part of the experience

At Traces, the Digital Product Passports were not presented as a separate feature, but integrated into the way visitors encountered the products. By scanning the QR codes, visitors could explore the information behind selected designs directly on the showroom floor, including materials, components, suppliers and production.

For STUDIO 9, the project demonstrates how Digital Product Passports can become an integrated part of the product experience, making complex product information accessible without changing the way the products are presented.