ROOTED IN ENDLESS PLAY, CREATED IN PARTNERSHIP

CHAPTER 01 – IDEAS COMING TOGETHER

mikk-line x STUDIO 9

For mikk-line, the outdoors has always been a place for children to explore, play and grow. Since 1989, the Danish brand has created functional clothing that dresses children to enjoy life outside – whatever the weather.

Now, mikk-line and STUDIO 9 are coming together to evolve the trims that carry the brand’s identity across products and collections.

Growing comes naturally

As mikk-line looked towards its next chapter, the ambition was to build on that heritage while developing a lighter and more playful expression. One that feels relevant to today’s children and families, while remaining true to the function, durability and freedom of movement at the heart of the brand. That ambition became the starting point for a new partnership with STUDIO 9.

The collaboration combines mikk-line’s understanding of children, outdoor play and international markets with STUDIO 9’s expertise in trim design, materials, sourcing and compliance.

More than a change of trims

Previously, mikk-line’s trims were sourced through several garment suppliers, making it more complex to maintain a consistent expression and level of quality.

By bringing development, sourcing and stock together with one specialist partner, the collaboration creates a clearer thread throughout the collection – and a stronger foundation for the future.

A playground of possibilities

Our library of materials and inspiration became a place for mikk-line to play.

Colours, surfaces, paper qualities, functions and constructions were explored, combined and customised. With every sample in hand, abstract ideas became tangible possibilities -and the new direction began to take shape.

Fresh eyes on the familiar

Bringing two design teams together created space for a different kind of conversation. The mikk-line team brought an instinctive understanding of the brand and everything it stands for. Our design team brought an outside-in perspective, introducing new ideas and questioning elements that had previously felt fixed.

The original brief pointed towards one expression, but the process opened up new possibilities. By challenging assumptions and exploring unexpected directions together, the teams arrived somewhere neither could have reached alone.

“For us, it has been a huge help to have someone who understands both the creative side and everything that comes after it. STUDIO 9 has guided us through materials, production and compliance, so we know the ideas will also work in practice across our products and markets. It gives us much more confidence in the final solution.”
- Alberte Schmedes, Brand Marketing Responsible at mikk-line