Sourcing and Supplying Coolshop’s First Mega Store

After more than two decades as a digital-only retailer, Coolshop has opened its first physical flagship store in CoolCity, Nørresundby. Spanning 1,500 m² and directly connected to the brand’s headquarters, the store brings gaming, beauty, electronics, toys and personal care together in one experience-led retail universe, complete with interactive zones, a 200 m² outlet, a CoolUnite café and a hair studio.

A close collaboration

The flagship has been realised through a close collaboration between Coolshop, Morning Studio, Narrow Creative and STUDIO 9.
Morning Studio took full project lead, managing the process and build-up with impressive precision, pace and coordination. Together with Narrow Creative, they shaped the creative direction through a store concept built on clear zoning and a unified identity.

Product development and sourcing partner

STUDIO 9 translated the creative vision into production-ready solutions.
Acting as sourcing, production and logistics partner, STUDIO 9 delivered more than 80 custom-built elements across fixtures, wall structures, display units, lighting features and installations. From early prototypes and value engineering to quality control, logistics planning and on-site supervision, STUDIO 9 supported the full journey

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