The future of fashion comes with a digital passport
– and new opportunities for the industry
It starts with a t-shirt. Or a jacket. Or a dress. But in the future, it also starts with data. Behind the colours, cuts and fabrics, a new reality is emerging. One where every product carries its own digital identity.
As part of the EU’s Ecodesign Regulation, a digital product passport (DPP) will become mandatory from 2027 for a wide range of textile goods including clothing, footwear, and home textiles. That means information about materials, origin, environmental impact, and circularity must be made digitally available – not just to authorities, but to consumers too.
A new way of thinking about products
This marks the beginning of a shift in mindset. Where data and compliance are no longer something you chase after, but a natural part of a product’s development and DNA.
With that shift comes opportunity: From stronger branding and greater transparency in the value chain to a smarter, more informed way of doing business.
“The digital product passport shouldn’t be seen as just another regulation or roadblock.
It has the potential to become a new tool. One that strengthens the connection between product, producer and consumer.”
says Rasmus Ravnholt, Sales Director at STUDIO 9.
A tool for both internal processes and external demands
STUDIO 9 has developed a DPP solution that turns potential into something tangible.
It gathers all product data in one place, making it accessible across teams, functions and platforms. And while it serves as a window to the outside world, it’s just as much an internal management tool. One that provides a clear overview of materials, certifications and product lifecycles.
With this insight, brands can strengthen both products and processes across operations, quality, and sustainability. It becomes easier to choose the right materials, improve product design, and reduce environmental impact, all backed by data and verified knowledge.
“The traceability you create externally adds just as much value internally. You become more aware of your processes and decisions – and that leads to better choices and fewer mistakes.”
A DPP solution built for the realities of the fashion industry
Many companies now face the same practical questions: How do we collect data from hundreds of suppliers? How do we structure and store it efficiently? And how do we implement this without creating complex new workflows?
This is exactly where STUDIO 9’s solution begins. It’s built around the realities of the industry and developed in close collaboration with the production side – where shifting suppliers, fragmented data and tight timelines put real demands on functionality.
“Many existing solutions are built in a systems world based on legal paragraphs and theoretical models. Ours isn’t just about ticking the compliance box. It’s practical, accessible, and scalable.”
That’s why STUDIO 9’s DPP platform doesn’t require heavy integrations or major IT overhauls. It can be accessed manually or connected to existing systems via standard integrations, bringing all product data together on one cross-functional platform.
The result? A simple, efficient and actionable way to turn legislation into everyday practice.
“It’s about making the complex simple. Compliance should support innovation – not stand in its way.”
