WHO WE ARE

Represented globally

Physical brand elements delivered internationally

STUDIO 9 operates across Europe and Asia with offices in Denmark, the Netherlands, Germany, Turkey, Greater China, Vietnam, India and Bangladesh.

Our international setup places us close to both market and production. Sales and design functions are anchored in Europe, while sourcing, quality control and production coordination are managed in experienced manufacturing regions across Asia and Europe.

This structure allows us to handle complex, multi-market developments with control, transparency and consistency.

Close, despite the scale

The spirit of a focused organisation

Although internationally represented, STUDIO 9 operates with the mindset of a dedicated and accessible team.

Our organisation is divided into specialised divisions, where retail designers, sourcing specialists and compliance teams work directly with manufacturing partners. Decisions are made close to the product and close to the customer.

We believe proximity strengthens execution. Strong relationships with both brands and suppliers ensure clarity, reliability and long-term collaboration.

“The spirit is that of a small business, which creates a sense of closeness despite our global presence”

Built on trust

STUDIO 9 builds relationships on trust, respect, and honesty – with customers, colleagues and supply chain partners. In practice, this means staying close, staying aware, and being direct.

We strive for closeness despite distance. We stay accessible and involved, working close to both market and production to keep decisions clear and execution reliable.

We work with awareness and responsibility. Understanding brand, customer, retail environment and materials helps us see the full picture – from visual identity to real-world performance.

And we lead with honesty. We are transparent about what works, what doesn’t, and what it takes to deliver – so expectations stay clear and partnerships last.

Our Vision

Our vision is to be the most reliable partner for turning brand identity into tangible retail experiences - delivered efficiently, globally, and with full supply chain control.

Our Mission

We design, source, and produce customised retail and product solutions that help brands execute their identity consistently across markets. We manage the process end-to-end to ensure quality, transparency, and on-time delivery.

Our Goal

Our goal is to create sustainable business relationships with trusted partners.

“We want simple solutions that
contribute to the best results”

Our Values

One world. One philosophy. One family.

One world – Our company is built upon fairness, opportunities, and a sense of responsibility towards our surroundings. We believe that cultural differences are an advantage that promotes quality, good results, and strong values. Our world may be large but we strive to have closeness despite distance.

One philosophy – We make Nine United’s 10 basic principles come alive. They guide us in the way we interact with the world around us and determine how we do business. We base our relations on trust, respect, and honesty.

One family – The feeling of being part of a family unites our organisation across borders, brands, and departments. We help our colleagues, are proud of them, and take pride in the good examples we set for one another. We treat all people as individuals but think and act as a team.

10 Founding Principles

We are honest
We are hard-working
We are loyal
We are business-minded
We want simple solutions
We take nothing for granted
We keep our promises
We want to see results
We want to be the best
Together we are the best

Part of Nine United

A shared foundation

STUDIO 9 is part of the Nine United family, an international group of privately owned companies with roots dating back to 1975.

Nine United operates across design furniture and lighting, retail branding, sourcing, property administration and social investment. The shared foundation supports long-term perspective, while STUDIO 9 operates as a specialised retail-focused company within the group.

2026

Today, STUDIO 9's headquarters is based in the old customs house by the harbour in Horsens, Denmark. It is the face of the seven Nine United offices represented in the most important production markets in Asia and Europe. Our customer portfolio now includes a wide selection of Europe and Asia’s largest fashion brands.

2023

STUDIO 9 received the Gold Award for Best Large Stand Design at EuroShop 2023, the world's largest retail trade fair with nearly 1,900 exhibitors. An international panel of design and marketing experts selected the winners based on innovation and impact.

2022

As the Danish office grew, STUDIO 9 aimed to expand its success into the Dutch market by establishing an office near Amsterdam in 2022.

2014

In 2014, the Danish office of STUDIO 9 was established, with two employees working with a bigger focus on design concepts for Danish fashion retailers.

2005

In 2005, Nine United Asia and Nine United Turkey were founded by Nine United with the purpose of purchasing and supplying the Nine United family’s existing customers with retail and product solutions across multiple segments. This created a simple and transparent business model between Europe and Asia.

2001

STUDIO 9 is part of the Nine United family. In the early 2000s, Nine United began to take shape.