A personal thread through JUNIPER

Looking ahead, we see a stronger focus on the unique and personal.

Every brand has details that express its personality.

Some come from its visual identity.
Others come from the places, stories and characters connected to it.

Bringing these references into trims and accessories gives customers another way to recognise your brand.

In our series NORDIC LINES and PREPPY PRECISION, two elements bring a little of STUDIO 9 into the JUNIPER collection: a badge featuring our fluffy little mascot and a button referencing our headquarters.

A tribute to the place we call home

In PREPPY PRECISION, the personal reference takes an architectural form.

Our headquarters is the old customs house, a historic building by the harbour in Horsens, Denmark.

In summer, we enjoy the sunshine in the backyard, surrounded by flowers and fruit trees. By the waterfront, we have a view to beautiful sunrises, while winter brings a cosy atmosphere to the old building, full of warmth and charm. It is a place with its own character in every season.

For JUNIPER, we have translated its architecture into a line drawing - debossed onto a button. The building’s silhouette brings a piece of our home into the series’ playful take on classic tailoring.

A meaningful place or symbol could offer a similar starting point for your brand - a personal reference that gives even a small button a story to tell.

A familiar character in a new form

You may have met our fluffy little guy at our EuroShop exhibition, where he took the form of a furry podium. Since then, he has appeared as both a key hanger and an animation.

In NORDIC LINES, he takes on another form. A badge captures his character in a few simple lines, adding a playful touch to the series’ Scandinavian simplicity.

His appearance changes, while his personality stays with him.

For your brand, a familiar character can create a connection across products, even when the materials and designs change.

A personal thread through JUNIPER

Looking ahead, we see a stronger focus on the unique and personal.

A tribute to the place we call home

A familiar character in a new form

What would tell your story?

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